| Website: www.visitmontrose.co.uk
Design a website for the town of Montrose with focus on history, places of interest and current events. The site must be easy to read, information, editorial, and must come up with new ideas for better reading.
Our Solution
Domain and Hosting - "Visit Montrose" name is catchy, blends well with the national tourism website of Scotland, and is a call for action to tell visitors to visit Montrose. Advanced web hosting package was added.
Design and Layout - Editorial style website that focuses on contents, facts and information rather than graphic oriented. No fancy artwork but incorporate the use of google calendar for events monitoring, add google map for easy "how to get there" solutions, attract interest by the use of e-brochures on the different aspects of the website.
SEO (Search Engine Optimisation) - A thorough research was done on how to immediately attract visitors to the webiste - this include competitor analysis, as well as viewing different international tourism websites including key city websites in the UK. Vital keywords added and all SEO measures done.
Advertising - complimentary business were highlighted and approached to offer service to the tourism related business, Email marketing done.
The Outcome:
Visit Montrose started its online presence in March 01, 2009. After only 4 months of operation, it is now enjoying 60,000 page views, 11,000 unique visitors, with a page rank 2 and for most searches it has mainted a consistent page 1 listing. Quite a bigl achievement for a 4-month old website! |
